Brands + Concepts
We design elevated wellbeing concepts for brands
that shape culture and move people.
ON x keur
Our collaboration with On began with a single breathwork workshop on the beautiful rooftop of their HQ in Zurich. From that first shared experience, a meaningful relationship grew across the On ecosystem — supporting their mission to ignite the human spirit through movement.
Today, as On’s global wellbeing partner, we bring the keur method to their teams and professional athletes around the world. Together, we’ve created more than 100 formats — spanning employee wellbeing programs, digital spaces, education, workshops, athlete training, and on and offsites.
Guided by research, we measure our impact to keep learning and deepening our work. At the heart of it all: shaping a healthy culture and inviting people to connect deeper and to go beyond what seems possible.
On x keur → Partnership since 2021
ZERMATT UNPLUGGED x keur
Zermatt Unplugged x keur → Partnership since 2025
Our collaboration with Zermatt Unplugged began with an idea: to build bridges between music and wellbeing, between art and emotion, between people.
keur created the vision and concept for CONNECT — an evolving space in Switzerland that explores what brings us together through music, stories, and immersive experiences. Together with Zermatt Unplugged, we bring that vision to life through festival design and regular events in Zurich, where live music meets modern wellbeing practices and breathwork.
Through collaborations with artists such as AMISTAT, Nick Mulvey, Ocie Elliott, and Ian Hooper, and brand partners who share our vision, we create intimate experiences of music, breath, and connection.
What moves us is the unique opportunity to create something that lasts far beyond the moment. A space where art, emotion, and presence meet. Where people don’t just listen — they feel. And leave quietly changed.
Zermatt Unplugged x keur → Partnership since 2025
CfC St. Moritz x keur
Our work with the Crypto Finance Conference St. Moritz, one of the world’s leading blockchain conferences, brings wellbeing into an environment shaped by fast thinking, big ideas, and high-stakes decisions.
We integrate breathwork, nervous system regulation, and recovery practices into the conference experience — from a pre-opening session that invites people to arrive with presence, to daily reset formats that create space to pause, reconnect, and return with clarity.
Our intention is to support mental endurance while making room for meaningful human connection. Because even where the conversation centres on what comes next, there is tremendous value in coming back to the moment.
CfC St. Moritz x keur → Partnership since 2024
CERVO x keur
Our collaboration with CERVO, a leading design hotel in Zermatt, grows from a shared love for experiences that invite us to go beyond — to explore, feel deeply, and connect with ourselves, each other, and the nature around us.
Together, we develop wellbeing concepts and experiences that build community — from co-creating A Love Beyond Festival and integrating Zermatt Unplugged formats to guiding breathwork and wellbeing immersions at Atman Mountain Spa. Our work brings guests, the local community, and CERVO’s own team together through moments of presence and connection.
CERVO was one of our first clients after we returned from California, believing in our work when few others did. We remain deeply grateful to Dani Lauber and his team for their trust, courage, and vision.
CERVO x keur → Partnership since 2021